A Web Experience, to simplify the countdown journey to your first ski trip by guiding you through all the essential planning and preparation.
Type
Role
Researcher
Concept Developer
Copy-righter
Tools
Adobe Illustrator
Adobe Photoshop
Miro
Project Overview
Ski Squad is an interactive website prototype designed to provide ski beginners with a countdown experience for their upcoming trip.
The prototype covers essential pages such as home, about, calendar, and individual days, showcasing the intended user experience.
It is curated to include features like safety tips, packing lists, essential resources, and booking links, supporting users with comprehensive planning and preparation over a 10-day period.
The interface is designed to be engaging, motivating, and fulfilling for its target audience.
Target Audience
Primary Audience: Ski Beginners from SUNY Oswego Participating at a Ski Trip to Mount Bristol.
Secondary Audience: Organization Conducting Ski Trip for Ski ehnthusiastics and beginners
User Study
The primary audience seeks reliable guidance and convenience in preparing for their ski trip. They aim to save time, access information at ease, and remain worry-free for their upcoming adventure.
Client/Sponsor Goals
The client aims to attract more participants and enrolments for their ski program while fostering a sense of community among ski enthusiasts. The website serves as a platform to engage and promote their offerings effectively.
Visual Concept
Engaging | Vibrant | Motivating | Enhance
The intention from the start was to capture the essence and excitement of skiing atop majestic mountains. It aims to establish a connection between the audience and their upcoming adventure, fuelling their enthusiasm and anticipation. The brand represents the thrilling spirit of skiing, igniting the zeal within every individual.
Streamlined Content Experience
Content is organized into manageable daily lists for easy navigation and progress tracking.
Information is presented in short, user-friendly lists with visual hierarchy to provide ease to skim.
Each list within the interface is supported by check-off interactive functionality to elevate user experience.
Each page also serves with guidance on how to follow this experience as and when required within user journey.
Crafting Engaging Visual Interface
The interface reflects the serene ambiance of mountains with vibrant elements to create excitement.
Continuous visual support guide users through their daily read, enhancing engagement.
The interface instills anticipation and excitement, ensuring a fulfilling experience for ski beginners.
The interface is designed to assure the countdown journey is exciting and memorable for ski beginners.
Elements for User Motivation
Ski Squad incorporates various elements to motivate users throughout their experience. The website aims to engage and stay connected with users, by means of active participation.
- Surprise Gift and Quiz: Users are enticed with the promise of a surprise gift at the beginning and a chance to win vouchers through a ski knowledge quiz on the last day, keeping them motivated and rewarded throughout the experience.
- Email Reminders: The website features a signup option for email reminders, ensuring they don't miss out on important updates and activities.
- Access with Multiple Digital Device: The responsive design provides convenience and eliminating any motivation gap caused by device limitations.
- Booking Links and Weather Check: This convenience enhances user motivation by simplifying the process and providing relevant resources at their fingertips.
- Interactive Content: Engaging videos and interactions instead of relying solely on written information encourages users to immerse into the experience, and also caters to different learning styles.
Overall, Ski Squad exemplifies a strategic and user-centric approach to designing an adaptive website that caters to the needs of ski beginners while meeting the client's goals of engagement and community building. The user study and feedback gathered, allowed for iterative design improvements and addressing user needs effectively. The website successfully connects the primary audience to their upcoming adventure, instilling a sense of excitement and eliminating nervousness. The visually captivating interface, streamlined content experience, and elements of user motivation collectively create a memorable and fulfilling countdown journey for ski enthusiasts.
